Opus Clip (opus.pro) is an AI-powered video repurposing tool designed to transform long-form video content, such as podcasts, webinars, and presentations, into viral short clips optimized for social media platforms like TikTok, YouTube Shorts, and Instagram Reels.
How it works: Users upload their long videos, and Opus Clip's artificial intelligence automatically:
- Identifies the most engaging and "hooky" moments.
- Extracts these moments into short, standalone clips.
- Adds dynamic, editable captions.
- Removes filler words and pauses.
- Resizes clips for vertical formats.
- Applies professional color grading.
Business Model: Opus Clip operates on a Software as a Service (SaaS) model with a freemium pricing structure. It aims to help content creators, marketers, and businesses save significant time and effort in content production, enabling them to maximize their content's reach, engagement, and virality across various social media channels. It makes money through subscriptions to its paid plans, which offer increased upload time, more clips, higher resolution, and advanced features.