Planet.com, operated by Planet Labs PBC, is a leading Earth observation company that designs, builds, and operates the world's largest fleet of imaging satellites. These satellites capture daily high-resolution imagery of nearly the entire landmass, providing a continuous stream of data about our changing planet.
Business Model: Planet's core business model involves selling access to this vast and frequently updated geospatial data, and derived insights, as a service. They serve a diverse global customer base, including governments, defense and intelligence agencies, agriculture businesses, forestry companies, energy firms, and financial institutions. Customers typically subscribe to data feeds or access data via APIs for various applications such as environmental monitoring, resource management, supply chain tracking, disaster response, and urban planning. The company generates revenue through these data subscriptions, licensing agreements, and custom solutions.
Key Characteristics:
- Daily Global Coverage: Captures imagery of most of Earth's landmass every day.
- Large Satellite Fleet: Operates a proprietary fleet of hundreds of satellites (PlanetScope, SkySat, etc.).
- Integrated Stack: Manages the entire process from satellite design and launch to data delivery and analytics.
- Actionable Insights: Provides timely, high-resolution data crucial for various industries to make informed decisions and drive sustainable change.