Salesforce Einstein is an artificial intelligence (AI) platform deeply integrated across the Salesforce Customer 360 ecosystem. It leverages advanced AI, machine learning, and natural language processing to enhance various aspects of customer relationship management (CRM) for sales, service, marketing, commerce, and IT. Einstein provides features such as predictive analytics, intelligent recommendations, automated tasks, and conversational AI (like chatbots) to help businesses better understand customer behavior, personalize interactions, improve operational efficiency, and make data-driven decisions. For instance, it can predict which leads are most likely to convert, suggest next best actions for service agents, or automate routine customer service inquiries. Its core purpose is to embed AI directly into Salesforce workflows, making every user more productive and effective by providing actionable insights and automation.
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