About Synthesia
Synthesia operates in the fast growing field of synthetic media by providing an AI video creation platform that turns plain text into polished videos featuring AI avatars and synthetic voices. The core product is a Software as a Service platform used by marketing teams, corporate training groups, e learning teams, agencies and media companies to produce videos at scale without traditional cameras, studios or actors. Users paste a script, pick an on screen avatar or a branded presenter, select language and voice, customize background and on screen graphics, and render a finished video in minutes. The platform supports a library of avatars and voices and localization options to reach multilingual audiences, making it ideal for global campaigns, internal communications, product demos, customer updates and social video content.
Synthesia makes money by selling access to its Studio authoring environment on a subscription basis. Plans typically include a set of seats or users, a library of avatars and voices, and a quota of video rendering credits or minutes. After exhausting included credits, customers can buy additional rendering credits. Enterprises may choose higher level agreements that bundle administrative controls such as single sign on, security governance workflows, brand kits, role based access, and dedicated customer support. The platform is built as a cloud based service with APIs and integrations to be embedded in content workflows, CMS or LMS pipelines. Because teams often upload scripts and assets that belong to their brand, pricing emphasizes flexibility between fixed annual commitments for teams and consumption based usage for heavy producers. This mix supports both recurring revenue from subscriptions and additional revenue from overage or add on requests like extra avatars, new voice options or branded templates. This makes it a scalable model that appeals to global brands while still serving smaller teams that need rapid video production.
From a product perspective Synthesia emphasizes ease of use, multilingual capability and brand control. Users do not need a camera crew or actors and can generate human looking speech with avatars in dozens of languages. The platform supports localization of visuals, on screen text, and subtitling, which helps reach diverse audiences and improve accessibility. For enterprises, Synthesia highlights collaboration features such as team workspaces, content approval workflows and governance, making it possible for marketing, training and communications teams to coordinate at scale while preserving brand guidelines. In terms of competitive positioning, the company is typically grouped with other synthetic media and text to video providers that target enterprise and agency use cases, drawing interest from organizations looking to reduce the cost and complexity of video production while increasing speed and localization.
Publicly available information shows Synthesia as a private company that discloses product capabilities, customer use cases and pricing through its own site and press materials. Investors and funding rounds are discussed in press releases and news coverage, but detailed terms are not always publicly disclosed. The stand out characteristics of Synthesia include a cloud native SaaS platform, an emphasis on templates and scalable video generation, a broad language and localization footprint, and an enterprise oriented feature set that supports governance, security and integration into existing marketing and training workflows. As the field of synthetic media continues to evolve, the company continues to add new avatars, voices and templates, expand language coverage and deepen API integrations to meet the needs of larger customers while serving individual creators who want approachable, affordable video production tools.