Quick Info
Trax Retail is a global technology leader specializing in computer vision and artificial intelligence (AI) solutions for the retail industry. They empower consumer goods companies and retailers to achieve superior in-store execution and comprehensive retail measurement across physical and digital channels.
Key offerings include:
- In-store Execution & Shelf Monitoring: Utilizing AI-powered image recognition and computer vision, Trax analyzes shelf data to monitor product availability, planogram compliance, promotional effectiveness, and asset management. This ensures products are correctly displayed and always on shelves.
- On-Shelf Availability (OSA): Detects out-of-stocks and provides real-time alerts, enabling rapid corrective actions to prevent lost sales.
- Space & Category Management: Delivers insights to optimize shelf space allocation and product assortment based on actual store conditions.
- Retailer-Supplier Collaboration: Facilitates data-driven communication and collaboration between retailers and their suppliers.
- E-commerce & Digital Shelf: Extends analytics to the online domain, monitoring digital shelf presence and performance.
- Robotics: Integrates robotic solutions for automated data capture in stores.
By transforming raw image data into actionable insights, Trax enables businesses to make data-driven decisions, optimize operational efficiencies, enhance the shopper experience, and ultimately drive sales growth.