Klaviyo is a leading marketing automation and customer data platform (CDP) specifically designed for e-commerce businesses. It empowers brands to create personalized experiences across email, SMS, and other channels by leveraging first-party customer data. The platform unifies customer data from various sources into a single, comprehensive profile, enabling advanced segmentation, predictive analytics, and automated workflows. Klaviyo helps businesses drive sales, build stronger customer relationships, and increase customer lifetime value through highly targeted and relevant communication. It makes money primarily through a subscription-based model, where pricing is typically determined by the number of active contacts in a customer's audience and/or the volume of SMS messages sent. Its key characteristics include deep integration with popular e-commerce platforms, robust segmentation capabilities, AI-powered recommendations, and a strong focus on providing actionable insights to optimize marketing campaigns for online businesses.
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